Last updated: September 3, 2026
Effective date: September 3, 2026
This Privacy Policy explains how Sneakers Outfit LLC ("Sneakers Outfit", "we", "us", "our") collects, uses, discloses, and protects personal information when you visit sneakersoutfit.com and our related subdomains, place an order, upload a photo to find a match, subscribe to messages, or otherwise interact with us (the "Services").
We are the controller (or "business") responsible for your personal information.
Legal Entity: Sneakers Outfit LLC
Address: 30 N Gould St Ste R, Sheridan, WY 82801, United States
Email: order@sneakersoutfit.com
Phone: +1 (726) 210-9077
Privacy Requests: order@sneakersoutfit.com (Subject: "Privacy Request")
1. Summary of Key Points
- No Direct Selling: We do not sell your personal information for money. We do share identifiers with advertising platforms (Meta, Google) to show relevant ads. Under some US state laws, this is considered "sharing" or "selling." You can opt out.
- Secure Payments: Payments are handled entirely by our secure payment processors (e.g., Shopify Payments, PayPal). We accept Visa, MasterCard, American Express, Discover, PayPal, Google Pay, Shop Pay, and UnionPay. We never see or store your full credit card number.
- AI Usage: We use AI to identify sneakers in uploaded photos to power our search and recommend matching apparel. We do not use facial recognition.
- Your Rights: You can ask us to access, correct, delete, export your data, or stop marketing to you at any time without discrimination.
2. Personal Information We Collect
| Category | Examples | Source | Purpose | Retention |
|---|---|---|---|---|
| Identifiers | Name, address, email, phone, IP address, cookie IDs, order number. | You, your device, ad platforms. | Fulfill orders, customer support, marketing, fraud prevention. | Up to 7 years (tax/orders). Analytics: up to 24 months. |
| Commercial Data | Order history, viewed items, cart contents, sizes, reviews. | You, site usage. | Provide services, personalize recommendations, improve catalog. | Orders: 7 years. Carts: 14 to 90 days. |
| Network Activity | Pages viewed, searches, clicks, email opens. | Automatically (cookies/pixels). | Site security, performance measurement, targeted advertising. | Up to 24 months. |
| Location Data | Approximate location (city/region) via IP. No GPS tracking. | Automatically. | Currency estimation, fraud prevention. | Logs kept up to 90 days. |
| Visual Info | Sneaker photos uploaded, return photos. | You. | Match apparel, process returns. | Up to 24 months. |
| Inferences | Predicted style preferences, likely purchases. | Derived by us. | Tailored offers and ads. | Up to 24 months. |
3. How We Use Your Information
- Provide Services: To process payments, fulfill orders, manage your account, arrange shipping, and handle returns or exchanges.
- Communicate: To respond to your inquiries and provide customer support.
- Personalize: Recommend matching designs and sizes.
- Marketing and Advertising: To send promotional emails, display relevant ads on our site and other platforms (such as Meta via Facebook Pixel), and customize your experience.
- Security and Fraud Prevention: To detect and prevent fraudulent or harmful activity.
4. Marketing Communications
- Email: We send marketing emails if you opt in. Unsubscribe anytime via the link in the email or by contacting order@sneakersoutfit.com.
- SMS/Text: If you provide your mobile number and consent, we send automated promotional texts. Reply STOP to opt out. We do not sell or rent mobile numbers to third parties.
5. Artificial Intelligence (AI) Usage
| Feature | How it Works | Uses Personal Data? |
|---|---|---|
| Sneaker Photo Matching | Uploaded photos are processed by AI models to identify the shoe and colorway. | Yes (uploaded image only). AI providers are restricted from using this data to train public models. |
| Search & Recommendations | Converts search queries into numerical data to find visually similar designs. | Limited (typed queries, no name/email attached). |
| Product & Lifestyle Imagery | AI generates backgrounds or color variations based on photos of our real printed apparel. | No customer data used. |
6. Disclosing Your Information
We share data with trusted partners strictly to operate our business:
- Payments & Fraud: Shopify Payments, PayPal (billing and payment details to process your orders).
- Fulfillment: Fulfillment and shipping partners who help deliver your orders.
- Marketing/Ads: Advertising platforms such as Meta (Facebook Pixel), which we use to show relevant ads and measure performance. We use Google Analytics and Google Ads to understand site traffic and show relevant advertisements across the internet. You can opt out of Google's use of cookies by visiting Google's Ad Settings.
- Infrastructure: Hosting, storage, and security providers.
Note on "Sharing": Disclosing data to ad platforms for cross-context behavioral advertising qualifies as "sharing" (and potentially a "sale") under laws in CA, CO, CT, VA, TX, and others. You may opt out at any time.
7. Your Privacy Rights
Depending on your location (including CA, CO, VA, TX, UK, EEA), you have the right to:
| Right | Description |
|---|---|
| Access/Know | Request a copy of the personal information we hold about you. |
| Delete/Correct | Ask us to delete or fix inaccurate data. |
| Opt Out | Tell us to stop sharing your data for targeted advertising. |
| Withdraw Consent | Revoke consent for marketing and non-essential cookies. |
To exercise your rights: Email order@sneakersoutfit.com with "Privacy Request" in the subject line. We will acknowledge your request within 10 business days and respond within 45 days.